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1. Market Research

by volt studios | Oct 1, 2022

Market Research Fundamentals

1.1 Market Research: What it is and Why you need it

1.1 The Steps to Conducting Market Research 1 Quiz

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Lesson Content

1.1 Map out main questions to answer

Data Collection and Analysis

1.2 Primary vs. Secondary Research 1 Quiz

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Lesson Content

1.2 Choose Your Research Method

1.2 Setting Up a Successful Survey 3 Quizzes

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Lesson Content

1.2 Survey Set Up

1.2 Business SWOT Analysis

1.2 Secondary Research

Consumer Decision Process

1.3 The Stages of Consumer Decision-Making Process

1.3 How to Identify and Research your Competitors 3 Quizzes

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Lesson Content

1.3 Client Segments and Behaviors

1.3 Client Decision Process

1.3 Competitor Analysis and Key Takeaways

Market Research

1.4 How to Write a Value Proposition 2 Quizzes

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Lesson Content

1.4 My Value Prop

1.4 Business Model: Offering & Pricing