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4. Strategic Marketing & Communication

by volt studios | Oct 4, 2022

Intro to Marketing Strategy

4.1 Marketing Strategy & What It Does 2 Quizzes

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Lesson Content

4.1 What Has and Has Not Worked for my Business

4.1 The Strategic Overview

Persona Definition

4.2 Persona Refresh 1 Quiz

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Lesson Content

4.2 My Persona Canvas

Organic Communication

4.3 Collecting Contacts & List Building

4.3 Email Marketing

4.3 Social Media Marketing 3 Quizzes

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Lesson Content

4.3 My Channels & How I Reach My Buyers

4.3 My Content Pillars & Themes

4.3 My Content Calendar & Posting Plan

Paid Communication

4.4 The Basics of Paid Channels 2 Quizzes

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Lesson Content

4.4 Assessing Paid Options for My Business

4.4 Budget and Goals